Lancaster-based brand and creative studio Two Stories has won a three-year marketing & PR contract with Blackpool Business Improvement Districts ltd (BIDs) following a competitive pitch process.
Blackpool BIDs provides oversight of Blackpool Tourism BID and Blackpool Town Centre BID and plays a vital role in supporting the success of Blackpool, one of the UK’s most recognisable towns and visitor destinations.
Two Stories will work with Blackpool BIDs, which represent more than 500 levy-paying businesses in the area, to help shape the town centre and tourism narrative, drive business engagement, and deliver creative campaigns that enhance perceptions of Blackpool among visitors and residents.
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The Lancashire agency was also recently reappointed by Lancaster Business Improvement District for a further three-year term, having delivered five years of creative services.
Bekkie Hull, creative director of Two Stories, said: “Blackpool is an iconic British seaside town with a rich tourism heritage, strong independent business community, and a visitor experience that continues to evolve. We’re delighted to have been appointed by Blackpool BIDs to help shape its future narrative, using strategic and creative marketing to underpin Blackpool’s position as one of the UK’s most investable and commercially confident town centres and reinforce its status as the country’s leading year-round seaside destination.”
Sue Grindrod, managing director of Blackpool BIDs, added: “Blackpool BIDs successfully renewed the tourism and town centre BIDs for new five-year terms, with a revitalised business plan and focus on continuing the journey with our levy payers and wider stakeholders to support Blackpool’s continued economic growth. We are looking forward to working with the team at Two Stories to support the next phase of our strategic development which aims to help shape the town centres narrative, strengthen levy payer and stakeholder engagement, and drive positive perceptions of Blackpool to locals and visitors.”
Two Stories brand consultancy and design studio was launched in 2019 by award-winning duo Rob Ellis, managing director, and Bekkie Hull, creative director. It focuses on helping businesses grow through purpose-led brand development, design and digital to create meaningful, memorable brands that get people talking.
