Tall in Leeds has appointed Ollie Ratcliffe as Director of Performance.
Ratcliffe has joined from Audience, where he was Managing Director, and prior to that led digital strategy at Taylors of Harrogate and iProspect.
At Tall he’ll lead the expansion of its newly launched performance arm, Momentum, which has been set up “to help ambitious brands adapt and scale in an increasingly challenging consumer landscape.”
“Platform shifts like Meta’s Andromeda, Google’s PMax and TikTok’s AI-led commerce mark a fundamental shift away from channel optimisation,” he explained.
“In this new age, you’re no longer targeting customers; you’re training systems with an integrated engine of creative, data and customer journey design. That’s what Momentum is all about.”
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Momentum has already signed up Victoria Leeds, Surecase and existing clients, Lego, Tofoo and SharkNinja,
“From the outset, it was clear that Ollie brought more than just experience,” added Guy Utley, Executive Creative Director at Tall.
“He shares a belief that the industry needs to move faster, think more holistically and challenge long-standing conventions. His approach to integrating creative thinking with performance strategy aligned perfectly with our vision for what comes next.”
