Doing things ‘properly’ comes naturally to Yorkshire Tea – especially with social media. Yorkshire Tea’s digital communications specialist Ollie Ratcliffe takes us behind the scenes of those viral moments and explains why he owes some of his successes to his agency roots.
With its social media prowess, the much-loved Yorkshire brand has the power to go viral instantaneously – whether it’s responding to bizarre backlash from Rishi Sunak’s endorsement on a whim or reactive, witty tweets diving into trending issues.
At the heart of digital innovation and responsible for bringing the Yorkshire brand to life is Ollie Ratcliffe, who manages the digital marketing output for two brands at Bettys & Taylors of Harrogate: Yorkshire Tea and Taylors of Harrogate.
“We get recognised quite a lot with Yorkshire Tea, we’ve got such creative license to do so many fun things,” Ratcliffe told Prolific North.
He’s received global recognition as the creative mastermind behind big-hitting campaigns like ‘Social Distancing Teapot’, where the cheeky ad put a comical spin on how office workers might tackle a proper tea round under social distancing rules.
