Two York PR specialists have been appointed to lead the regional and national media launch of a new adaptive fashion brand created in memory of a young woman who died from cancer.
Jo Leatham PR and Linda Harrison PR will deliver a strategic campaign for EmAble ahead of its Spring 2026 launch, targeting national and regional media.
Founded by York mother and son Joanne Nicholson and Matthew Rhodes, the brand was inspired by Emily Rhodes, who died in April 2019 aged 25 after a three-year battle with cancer.
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EmAble is designed to make hospital visits easier for patients undergoing treatment by creating clothing that allows easy access during procedures such as chemotherapy, radiotherapy and blood tests without the need to fully undress.
Matthew Rhodes said: “We are delighted to be working with Jo and Linda at such a pivotal moment for the business. As we prepare to introduce EmAble to the market, it is important that we share our personal story behind the brand. Their expertise will be instrumental in helping us achieve regional and national visibility.”
Jo Leatham added: “We are incredibly proud to be supporting this family-led York-based business as it prepares for launch. Through their own loss and tragedy, Joanne and Matthew are true trailblazers in their mission to help others.”
Linda Harrison said: “EmAble is a powerful example of innovation driven by lived experience, and we look forward to building awareness across regional, national and sector-specific audiences as the brand scales.”
Photo credit: Joanna Brierley
