Track7 Technology Group, the parent group of Newcastle-based digital development agency Enigma Interactive, has acquired RWS Web Solutions Ltd, the Cumbrian business behind Flex4 OPS (Online Print Solution).
Flex4 is a UK-developed ecommerce platform used by web-to-print clients and print businesses to build and grow online sales channels. The acquisition builds on Enigma’s track record of delivering complex, large-scale digital transformation programmes for organisations across the UK and international market and represents a considered extension into a specialist, high-growth segment of the digital commerce ecosystem.
For Flex4 OPS, the deal provides access to greater technical depth, leadership expertise and strategic investment.
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Founded and developed in the UK, the OPS from Flex4 combines web-to-print technology with digital marketing to help print businesses develop profitable online sales channels. With a large and active client and partner base, including the likes of Optimus MIS and Konica Minolta, the company has more than a decade of experience in the sector.
Flex4 OPS will continue to operate as an independent business, based in Kendal, Cumbria, with co-founder Francis Whiteley remaining as managing director and the existing team staying in place.
Steve Grainger, founder and managing director at Enigma Interactive (pictured), said: “Flex4 OPS has built a strong product and is market leader in a highly competitive sector. Bringing the business under the umbrella of the Track7 Technology Group will allow it to consolidate its market-leading position and support its next stage of growth. Over the coming months we’ll be investing in the platform, strengthening capability, and helping the team scale, while keeping Flex4’s day-to-day operations independent.”
Flex 4’s Whiteley added: “This is a positive step for Flex4. After many years as a family-run business, this acquisition gives us the backing, leadership support and investment we need to take the company to the next level, while keeping things ‘business as usual’ for our customers. Enigma brings deep experience in delivering complex digital programmes, and we’re looking forward to learning from this to further strengthen our offer for new and existing clients.”
The move is Enigma’s parent group’s first acquisition and forms part of a longer-term strategy to expand Track7 Technology Group through the addition of complementary digital platforms and specialist teams.
