Tommy Fury has topped the latest “most valuable influencer under 30” ranking across Instagram and TikTok from Paris-based influencer marketing platform Kolsquare, while Angry Ginge’s second place gave Manchester figures a solid top two places in the rankings from 1 March to 28 August 2026.
Professional boxer, former Love Island contestant and brother of former world heavyweight boxing champion Tyson, Fury led the field by some distance after generating £21.16 million in estimated media value across Instagram and TikTok during the six months. His victory was powered by Instagram, where he generated £20.86 million, compared with £301,000 on TikTok. Recent collaborations include Holland and Cooper Clothing and Silver Cross UK – his Father’s Day post featuring one of the brand’s prams got 1.62M views on Instagram.
Fury’s haul was around 50% higher than streamer Angry Ginge, aka Salford-born Morgan Burtwistle, who built his following through football and gaming streams before winning I’m a Celebrity… Get Me Out of Here! in 2025. He generated £11.27 million on Instagram and £2.36 million on TikTok for a total of £13.63m and has collaborated with 31 brands on Instagram in the last six months, including JD Sports, Crocs and Pixar.
There was no direct Northern link for third place, sadly, where Belgian vlogger turned Catfish UK and BBC podcast host Nella Rose pulled in £10.59m, split roughly 50/50 between TikTok and Instagram. She has mentioned 40 brands on Instagram and 14 on TikTok in the past six months, including Air BnB and Deliveroo.
In one further, albeit tangential, Northern link, Molly Mae Hague came in at number six. Although a Hertfordshire native, Hague warrants a mention as she rose to fame as top-placed Tommy Fury’s partner in the 2019, fifth edition of Love Island where the pair placed as runners up, then went on to become a brand ambassador and later creative director at Manchester fast fashion brand PrettyLittleThing, and in 2023 became a regular face in the Netflix documentary At Home With the Furys – she is still in a relationship with Fury and the pair live in Greater Manchester.
Currently in semi-retirement to focus on motherhood, Hague has only posted four pieces of sponsored content on Instagram in the past six months, but she still amassed £5.43m over the period, which isn’t bad work if you can get it.
The rest of the top 10 looked like this:
- 4. Jack Joseph, Brighton comic, £9.59m
- 5. Grace Keeling (aka GK Barry), Cambridge-born vlogger turned Loose Woman, I’m a Celebrity contestant and actor, £7.51m
- 7. Joe Baggs, Gogglebox star turnd influencer, £3.12m
- 8. Tennessee Thresher, former athlete who became a model and lifestyle creator, £2.07m
- 9. Indiyah Polack, London-born Love Islander turned fashion and beauty creator, £1.75m
- 10. Grace Beverley, London-via-Oxford University health and fitness influencer and entrepreneur, £1.54m
The top 10 under-30 influencers generate the most value on Instagram, though their performance varies depending on the platform. Fury dominates Instagram, but places 10th on TikTok. Nella Rose leads TikTok, while Angry Ginge and Jack Joseph demonstrate the strongest high-value presence across both platforms.
Value is heavily concentrated, with Fury, Ginge, Rose and Joseph accounting for approximately 69% of the combined EMV generated by the leading performers.
However, Molly-Mae’s exceptional engagement rate of 60%, by far the highest, and impressive haul from minimal posts, demonstrates why follower numbers and EMV don’t tell the whole story.
Alicia Van der Meer, Kolsquare’s UK Marketing Manager, said: “Influence is no longer simply about having the biggest following. Tommy Fury’s dominance on Instagram, Nella Rose’s strength on TikTok and Molly-Mae’s exceptional engagement show that creators deliver value in very different ways. For brands, the opportunity lies in understanding which personality, audience and platform best fit the campaign, not just choosing the person with the most followers.”
The ranking is based on a combined Instagram and TikTok estimated media value generated between 1 March and 28 August 2026. Eligible creators were British and under 30 during the analysis. Figures were converted at €1 = £0.8574 and rounded. EMV is an estimate of media exposure rather than creators’ earnings.
