Nichols, the North West-based international soft drinks company behind the much-loved Vimto brand, is introducing new iconic bottle designs for its Vimto 500ml carbonated and juice drinks range as it “continues to drive innovation across its UK Packaged business.”
The new designs will “modernise the look and feel of the products while strengthening Vimto’s shelf presence and brand distinctiveness” within a highly competitive market.
With the Vimto brand now worth £129 million (according to NielsenIQ RMS for the Dilutes, Flavoured Carbs, RTDs, Flavoured Water and Energy categories for the total coverage market 12 months ending 27.12.25), the refreshed packaging represents Nichols’ commitment to driving innovation across its brand and product portfolios and its continued focus on growth in the on-the-go soft drinks market.
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Deliveries of the new bottles began in late January, with a full rollout across the trade expected by early March. Nichols expects the updated packaging to drive increased consumer engagement and incremental impulse sales for the fast-growing brand.
Angela Reay, marketing director at Nichols, said: “We are incredibly excited by the launch of our new bottle packaging, which combines a modern, on-the-go design with the distinctive Vimto look and feel that consumers love. By refreshing the design, we’re making Vimto even more engaging on shelf, helping to drive impulse purchases and deepen consumer engagement with the brand.”
Vimto is a British mixed fruit soft drink containing the juice of grapes, raspberries and blackcurrants infused with herbs and spices. Originating in Manchester, the recipe was invented in 1908 by John Noel Nichols of Blackburn.
It was first manufactured as a health tonic in cordial form, then decades later as a carbonated drink as well. Produced domestically by Nichols plc, it is available in cans and bottles in carbonated, still, cordial (squash), and energy forms and it has also been made into a sweet, ice lolly and other items. Vimto is traditionally most popular in the UK in the North of England, and has also had significant success ion a number of global markets, in particular the Gulf Arab states and in The Gambia and Senegal.
