Carousel has been appointed to lead the public relations and influencer strategy for Circulon, the premium cookware brand combining space-age innovation with everyday kitchen performance.
Founded in 1985 by global cookware leader Meyer Corporation, Circulon is a pioneer in high-performance cookware known for its patented ScratchDefense technology, which is made from aerospace-grade materials that last 130 times longer than competitors’ non-stick pans, claiming to be capable of withstanding 200 years of extreme wear and tear. Stocked by major UK retailers, Circulon brings a first-of-its-kind space-tech twist to cooking.
Carousel will deliver an always-on national, consumer and trade PR programme, incorporating new product launches, brand campaigns, and seasonal moment support in addition to influencer marketing. The scope will be focused on increasing brand consideration, strengthening retailer relationships and driving sustained visibility for both existing and new product ranges.
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Chloe Robinson, head of marketing at Circulon, said: “Carousel demonstrated a strong understanding of our market leading product innovation in their strategic approach and creativity during the pitch process. We’re confident Carousel will help strengthen Circulon’s profile with both consumers and retail partners as we enter an exciting period of growth for the brand.”
Sarah Spencer, associate director at Carousel PR, added: “Circulon isn’t just a cookware brand, they are pioneers, blending space-age technology with products people use daily. The brand’s unique innovation opens exciting storytelling and engagement opportunities to get press and consumers talking, as we bring their story to life this year.”
Established in 2011, Carousel is a multi-award winning PR and digital agency headquartered in Manchester. Its expert team cover media relations, events and activations, influencer engagement, strategy setting, celebrity and brand partnerships, social media management, digital strategy and content creation. Carousel specialises in property, retail, festivals & the arts, FMCG, food & drink, fashion, health & beauty, consumer events and toys & games.
This latest appointment continues Carousel’s growth within the home, lifestyle, and retail sectors, building on its experience delivering integrated PR and influencer campaigns for consumer brands.
