Scottish window firm, CR Smith, has become the first sponsor of STV Radio’s Breakfast Show.
A longstanding commercial partner of STV for more than 40 years, its creative will feature on Ewen and Cat at Breakfast from its launch next year.
“We are delighted to be the first sponsor of the new STV Radio breakfast show,” said Gareth McCluskey, Sales and Marketing Director.
“Our entire fleet of CR Smith vans cover the country every morning and will all be tuning in to Ewen and Cat. We’re excited to be part of it!”
The station, which has yet to be official named, announced that Ewen Cameron and Cat Harvey would be joining from Greatest Hits Radio earlier this year.
They’ve said the show ill be a mix of “fun and nonsense, music, competitions and celebrity guests popping in for a chat.”
The deal with CR Smith will include marketing activity across STV Radio and STV, as well as STV’s social media channels. The creative is being produced by STV Creative and will be unveiled in the new year.
READ MORE – STV Radio tackles Scottish football in first podcast
“CR Smith is a Scottish institution and a valued longstanding partner to STV. We’re thrilled they’re on board as the first sponsors of our breakfast show,” added Danielle Kelly, Commercial Director at STV.
“Ewen and Cat are famous for their early morning banter and mischief, and they can’t wait to go live in the new year.”
CR Smith is already the sponsor of new podcast, The STV Radio Football Show, hosted by Cameron and sports journalist, Ronnie Charters.
