Yorkshire-based digital marketing agency Extreme has been appointed by iconic British nursery brand Silver Cross to manage its new TikTok strategy.
Silver Cross has been serving the nursery industry for almost 150 years. While its heritage remains central to its appeal, the brand continues to target modern families with its range of travel systems, strollers, car seats and accessories.
As part of its wider marketing activity, Silver Cross has partnered with Extreme on a package of services designed to grow its parent community on TikTok. The agency will support with full creative briefs, SEO and content creation, with the aim of increasing engagement, boosting brand awareness and helping to drive new product launches and sales.
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Esme Westmoreland, Head of Marketing at Silver Cross, said: “Extreme’s TikTok expertise and fresh approach to content creation are already bringing new creativity to the Silver Cross social strategy, boosting brand awareness, engaging parents, and turning views into actions and purchase intent.”
Donna Herron, Head of Social at Extreme, said: “The social landscape is constantly shifting and as such, we’re seeing a rise in enquiries from brands seeking new and diverse ways to reach, and importantly, engage their target audiences, particularly on TikTok.
“Silver Cross is a household name and a legendary brand, so we’re delighted to be working with their team on some dynamic and exciting content we are confident will resonate with the modern family.”
Extreme’s social team works with a mix of regional, national and international clients, including Numatic International and Yorkshire Cancer Research.
