Tangerine has announced the appointment of Emma Nelson as associate director within its B2B and corporate team, bringing more than a decade of experience in internal and external communications for some of the world’s most iconic brands.
Emma has worked with leading businesses including Coca-Cola Europacific Partners, Budweiser Brewing Group, Kraft Heinz, Co-op, Google, Amazon, Netflix, and Hyatt Hotels, building a strong reputation for delivering impactful corporate narratives and managing brand reputations across FMCG, retail, and manufacturing sectors.
Her career spans eight years at Zeno London, where she played a pivotal role in growing its corporate offering, followed by a senior position at Grayling’s North operations in Manchester. Most recently, Emma completed a 12-month placement at Kellanova, leading communications for household brands such as Kellogg’s, Pringles, and Cheez-It.
Emma Nelson, B2B and corporate associate director at Tangerine said: “My focus has always been on crafting narratives that drive real results for businesses while creating positive change in the communities they serve.
“Joining Tangerine gives me the opportunity to apply this approach across its dynamic client portfolio and contribute to the agency’s continued growth and innovation.”
Sam Gregory, Co-CEO at Tangerine said: “Emma brings a wealth of experience and a proven ability to deliver impactful communications for global brands. Her expertise will play a key role in driving the growth and innovation we’re committed to within our B2B and corporate team.”
This appointment reflects Tangerine’s continued investment in its B2B and corporate offering, following the launch of dedicated technology and property teams, the appointment of a Corporate News Director, and the introduction of The Crisis Lab – an innovative crisis communications simulator designed to help businesses prepare for reputational challenges.
Manchester agency Tangerine’s portfolio of clients includes household names such as Iceland Foods, Essity, Horlicks, The Works and Specsavers
