Manchester-based fashion and retail platform N Brown Group has announced the appointment of Arfan Sabir as trading and marketing director.
In this newly created role, Arfan will bring together N Brown’s trading and marketing functions for the first time, creating a stronger, more integrated approach that will sharpen the group’s focus on commercial trading opportunities, elevate the customer experience, and accelerate growth.
Sabir brings over 25 years of experience transforming and scaling digital and omnichannel businesses, helping traditional retail models evolve into customer-centric, digital-led, and high-growth operations. His background includes senior ecommerce roles with leading retailers such as LEGO, where he was global director of ecommerce, Mothercare, and Dreams. Most recently, he served as vice president of ecommerce at leading global electronics distributor Avnet.
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Dene Jones, CEO of retail at N Brown, said: “The creation of the trading and marketing director role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience. Arfan’s proven track record in omni-channel digital transformation and growth makes him the ideal person to lead this combined function, and we are excited to welcome him to the business.”
Newly appointed Sabir added: “I’m thrilled to be joining N Brown at such an exciting time. Bringing trading and marketing together will ensure an even sharper focus on commercial trading opportunities, while delivering a cohesive and customer-focused approach that drives growth and strengthens the Group’s market position.”
N Brown is a top 10 UK clothing and footwear digital retailer, which also offers a home proposition, headquartered in Manchester and employing over 1,200 people nationwide. Through its strategic retail brands including JD Williams, Simply Be and Jacamo, it claims to exist “to make our customers look and feel amazing, and take great pride in passionately championing inclusion and serving the under-served.” The brand promises a customer-first shopping experience, underpinned by a financial services proposition designed to deliver choice, affordability, and value to customers, and allowing the brand to always be “truly inclusive and accessible.”
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