ITV smashed it over the weekend with a Northern-led trio of shows dragging millions of viewers to the broadcaster.
The Ant and Dec-hosted I’m A Celebrity…Get Me Out Of Here! returned to a peak TV overnight audience of 7.3m viewers last night (Sunday November 16), averaging 6.6m viewers across the 90-minute show.
This marked ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year.
The show also achieved an 83% share of 16-34 year old viewers, with 1.5 million viewers in this demographic, up 9% year on year. This was ITV’s biggest 16-34 audience in over a year (since the Euros in 2024).
The launch of the show, alongside England’s victorious World Cup Qualifier against Albania, which peaked with 5.7m TV viewers and gave recently appointed England boss Thomas Tuchel a perfect start to his World Cup career with England, winning all eight of their qualifiers without conceding a single goal, and the new series of Bullseye, hosted by Yorkshire cricket great Freddie Flintoff, gave ITV1 its best performance on a Sunday this year.
READ MORE: Football regulator branding gig for North West agency
I’m A Celebrity….Get Me Out of Here! is produced by Lifted Entertainment, part of ITV Studios. International distribution is handled by ITV Studios.
Bulleseye, a revival of the popular 1980s Sunday teatime favourite hosted by Jim Bowen, is produced by Potato, the award-winning ITV Studios label behind The Chase and Ninja Warrior UK, and shot at Versa Studios Manchester. The show was revived for a Christmas special last year, which led to a full series being commissioned for 2025, alongside a further Christmas Special this year, with precise transmission dates and times TBC.
The final England qualifier was the last in a successful run for ITV, which has hosted the current qualifying campaign after England set out on their latest global endeavour following the departure of criminally underrated boss Gareth Southgate, statistically the most successful national team coach in history.
Full ITVX data will be confirmed in due course, although last year’s I’m a Celbrity… was the biggest ever on the service, with over 80m streams across the series.
