Presenting duo, Ant and Dec, have become co-owners of The Northern Dough Co.
They approached co-founders, Amy and Chris Cheadle directly to suggest a partnership.
“I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy and Chris about working with them,” explained Ant McPartlin.
“As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business. It’s very exciting and we can’t wait to get started in our role as co-owners!”
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Declan Donnelly added:
“We love The Northern Dough Co ethos of celebrating the joy of eating at home and bringing people together.
“We are excited to celebrate all things dough through our partnership and social content.”
Preston-based pair Amy and Chris founded the frozen food brand in 2011.
At the time, Amy Cheadle worked at Sainsbury’s Nectar360 as Account Director and Insight Product Lead. While, husband, Chris’ family has baking history, with his father running a Lancashire Bakery.
“It’s not every day Ant and Dec’s team drop you a line to ask if you’d be interested in exploring working together, but from the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together,” they added.
The brand is now stocked at major supermarkets, including Tesco, Sainsbury’s Morrisons and Waitrose.
