Agent, the full-service marketing agency with studios in Liverpool and Manchester, has been appointed by the Independent Football Regulator (IFR) to create its new brand and digital presence, following a competitive pitch process.
The IFR was established this year by the Department for Culture, Media and Sport (DCMS) to protect and promote the sustainability of English football for the benefit of fans and local communities, from grassroots clubs to Premier League champions.
After law to establish the IFR was established in July, Prime Minister Keir Starmer hailed a “proud and defining moment for English football” that would usher in a “stronger, fairer future.” The new brand and website created by Agent has embodied this mission.
The new IFR logo boasts bold typography alongside the iconic football centre-circle markings. Agent also developed a highly effective full new website and Customer Relationship Management (CRM) system, which further conveys the new brand.
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The IFR brand will stand alongside world-renowned organisations such as the Premier League and Football Association (FA), while remaining independent from government and football authorities.
Richard Monks, CEO of the IFR, said: “Agent have done fantastic work in bringing the IFR brand and vision to life while maintaining value for money.
“The IFR is headquartered in Manchester and we’re delighted to be partnering with a locally based agency that offers Agent’s level of understanding and expertise.”
Paul Corcoran, CEO and founder of Agent, added: “The Independent Football Regulator marks a historic new chapter for football, and we are incredibly proud to be part of it.
“This project highlights our extensive experience in the government and regulation space. It has been an honour to build on this to create a brand approach for a new regulatory body which represents the country’s most-loved sport.
“We have created a timeless and authoritative brand that embeds the values of the IFR across in every detail. Digitally, our team worked to the highest standards of security and accessibility to produce a website to be proud of. It was an incredible team effort across our studios, showcasing the best of what we do at Agent.”
