Rugby league club Bradford Bulls have unveiled a modern new look, replacing the team’s 30-year old logo with a confident new identity, representing an exciting new era for the club.
The new logo is part of a full club rebrand that represents a new Bulls for the 2026 season, following its return to the Betfred Super League.
Keen to reflect the changes the club has been through over the last three years, on and off the field, the logo has been modernised but still draws elements of its brand identity from history. The iconic V from the Bull’s glory era is represented in the head of the bull. Whilst the new bullhorn font is more dynamic, it retains the colours and the curved structure of the logo it replaces. The two halves of the bull’s shoulders represent a rugby ball, whilst the four stars symbolise the club’s four Super League titles.
The new emblem will be incorporated into all branding over the coming months, with fresh merchandise and the new kit hitting online and physical stores this month.
Jason Hirst, CEO at Bradford Bulls, said: “Rejoining the Betfred Super League 2026 and full-time professionalism heralds another new era for our great club. There are striking similarities to 30-years ago when Super League, professional summer Rugby League and Bradford Bulls were all born.
“Today’s changes, whilst not as seismic as our name change in 1996, are nevertheless an important day in our club’s history. Our new club crest perfectly captures the direction of the future Bradford Bulls. It’s more confident, aggressive and defiant, which is exactly the philosophy and approach we’ll be taking into Super League, both on the field and off it, in terms of our marketing and media approach. Whilst we have the same heart, the same pride, we’re also coming back as a different beast.
“Everyone in UK Rugby League has an opinion on Bradford Bulls,” Hirst added. “That’s fine, you’re entitled to one. To all our loyal fans, let’s embrace our next collective challenge and hit Super League full on, with numbers, colour, noise and passion. Loved, hated, or adored, but never ignored – RUN with the Bulls!”
The rebrand and new logo was spearheaded by Perfect Storm, which has also devised a full marketing plan and will be supporting the Bulls going forwards on marketing and digital.
Find out more at the Bulls website.
