Independent Leeds-based agency Boutique has been appointed by lighting ecommerce specialists ValueLights to support its ambitious growth plans.
This partnership marks a new milestone for ValueLights as it enters its 17th year, strengthening existing marketing tactics while also exploring new opportunities that will drive the brand’s next chapter forward.
Founded in 2009, ValueLights is a Northern interiors-powerhouse based in Cheshire, with over 5,000 products and new launches every season.
It believes top-quality, stylish lighting shouldn’t cost the earth. Customers can glow up their home without blowing the budget, driven by its guarantee of “more trend, less spend.”
Boutique will take on the management of PR strategy, press office, product launches and media events, while also supporting the development of the affiliate network and media buying.
ValueLights joins Boutique’s portfolio of home and garden clients including BestHeating, Origin, Harvey Jones, Prestigious Textiles, Ted Todd, Big Bathroom Shop, Astonish and Black+Decker.
Jess Talbot, head of sales and marketing at ValueLights said: “Partnering with Boutique is the perfect next step for us. From our first conversation it was clear they ‘get’ the ethos of ValueLights while matching our ambition and pace to drive the business forward. We’re growing rapidly and are excited to have their team and expanse of knowledge of the home interest sector on board.”
Abby White, head of PR at Boutique added: “It’s a privilege to have ValueLights join our roster of interior brands. We live and breathe the home and garden sector so they’re right at home with us. The speed of innovation in the lighting industry is incredible right now and we’re excited to apply our knowledge and understanding to tap into the array of creative opportunities here. We’ve already booked a London media house visit day, secured targeted print and online product placement and plans for an AW25 London press and influencer event is underway.”
Boutique is an independent marketing agency whose team of consultants and collaborators work across media, digital, PR and social to unify brand and performance. ValueLights is one of the UK’s leading online lighting retailers, offering an extensive range of stylish and affordable indoor and outdoor designs.
