Boutique is to handle the digital PR for online mattress brand, Otty Sleep.
The Leeds agency has been appointed to help the ecommerce brand increase its visibility and enhance credibility and trust with consumers.
“As the founder and leader of a small yet mighty team at OTTY, Boutique’s direct approach and eagerness to partnering with other like-minded businesses on their marketing and growth strategies was really attractive to me,” said OTTY Sleep’s founder and CEO Michal Szlas.
“The no-nonsense briefing process, which kicked off with a couple of ‘to the point emails’, actually saw us signing on the dotted line in just under two weeks, gave me confidence that the Boutique team had immediately heard my needs and knew how to execute a digital PR plan that would deliver.”
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OTTY’s products include the UK’s first bamboo and charcoal infused mattresses, “designed to improve wellbeing.”
“We’re over the moon to be working with another leading brand in the homes space, and even more so to be joining forces with such an innovative name like OTTY Sleep at this exciting point of growth,” added Boutique’s founder Simon Bollon.
“At Boutique, our approach to sourcing new collaboration opportunities is built on straightforward communication and partnering with other founder-owned, small business has always been a sweet-spot for us as we know we’re speaking the same language. It’s great to see that this resonated with the team at OTTY.”
