Premium Fairtrade confectionery brand Divine Chocolate has appointed Leeds-based PR, social media and influencer agency, Umpf to handle its UK communications, following a competitive pitch.
Umpf has been briefed to boost brand awareness and drive consumer and trade engagement through ongoing press office and creative campaigns, showcasing Divine’s indulgent product range, ethically sourced cocoa and quality credentials.
Known for its rich flavours, smooth textures and wide range of products, Divine Chocolate has built a loyal following of chocolate lovers and is the only chocolate brand founded and co-owned by cocoa farmers.
The new partnership will highlight the brand’s premium taste profile and reinforce its position as a go-to choice for those seeking both quality and sustainability in their chocolate.
READ MORE: Triple hire as booming Huddersfield agency near-doubles headcount
Andy Smith, group marketing manager at Divine Chocolate, said: “Divine is all about creating chocolate that is of the highest quality, tastes incredible and makes people feel good. Umpf really captured the spirit of our brand, and we’re excited to see how they’ll bring our story – and our chocolate – to life in new and imaginative ways.”
Milly Rose, senior account director at Umpf, added: “Divine is an iconic name in ethical, premium chocolate with a fantastic product range and a powerful story of creating positive change. It’s a brilliant brief for us, and we can’t wait to get cracking on activity that will put Divine firmly in the spotlight.”
With clients across the UK, including Belling, Harrison Spinks, Landsec and the NHS, Umpf is based in the heart of Leeds, with a second office in London.
Divine was first established in 1998 by farmers of Kuapa Kokoo in Ghana, and from the start, the brand has empowered farmers and prioritised Fairtrade. Divine delivers wealth back to farmers through four incomes streams:
- Farmers are guaranteed a Fairtrade price, and a Fairtrade premium for their cocoa
- Divine invests yearly in producer support and development programmes that are farmer led and developed, ensuring they address key challenges farmers face such as women’s illiteracy and unfair labour practises
- Kuapa Kokoo farmers receive a share of the distributable profits they help to create, giving them more to invest in their families, farms and communities
- Kuapa Kokoo has 40% board representation at Divine – thus they have significant influence on the strategic decisions of the business and importantly farmers aren’t invisible – they have a say in their future – a major step towards farmer empowerment in the industry, this keeps Divine accountable to their mission
