CreativeRace has landed a new campaign brief with global ethical trading campaigner Fairtrade following a three-way competitive pitch.
The agency’s compelling and strategic pitch captured the attention of Fairtrade’s decision-makers as an exciting campaign that delivers maximum exposure online and instore, ensuring the growth of sales of products that carry the Fairtrade mark by engaging shoppers and building lasting connections.
Fairtrade, a global movement advocating for fair wages and ethical trading practices, said: “We absolutely loved [all the pitches] to be honest, but we really felt that the chosen route encapsulated everything we were looking for and more.”
The winning concept will serve as the foundation for an upcoming brand awareness campaign. CreativeRace’s ability to understand and communicate Fairtrade’s values through innovative storytelling and creative visuals played a pivotal role in securing the partnership.
The agency’s commercial director, Oliver Lee, said: “We are over the moon to be partnered with Fairtrade. It’s a brand that is ingrained in the fabric of the UK and the work Fairtrade does in supporting farmers around the world is superb to be involved with. I am looking forward to leveraging our expertise to elevate Fairtrade’s brand presence and amplify the impact of their mission”
