Manchester-based performance marketing agency K2L is expanding in two directions with the opening of a pair of new international offices in Dubai, UAE, and Illinois, USA, marking a major milestone in the agency’s global growth journey.
For more than a decade, K2L has delivered results-driven campaigns for leading names in the health, lifestyle, and supplements sectors. Its client roster includes a number of brands such as Bootea, Junior Jones, GoNutrition, Marriott Hotel Group and BeautyBay, alongside a new wave of emerging businesses in highly competitive markets.
Among the agency’s highest profile successes was when it was appointed in 2023 as the creative force behind the packaging for contestants competing in an episode of Gordon Ramsay’s Future Food Stars. The Apprentice-style TV series features Ramsay seeking out the country’s most exciting new food business, with twelve up-and-coming food and drink entrepreneurs vying for a £150,000 investment into their business from the expletive-happy celebrity chef and restaurateur’s own pocket. For K2L’s episode, Ramsay tasked contestants with the challenge of creating a concept for a healthy meal on-the-go, which K2L then brought to life with branded packaging designs for three teams.
The decision to expand into Dubai and Illinois reflects increasing demand from international clients and K2L’s commitment to supporting brands at the heart of two of the fastest-growing global hubs for health and lifestyle innovation.
Scott Kennedy, managing director of K2L, said: “Opening in Dubai and Illinois is a natural step forward for us. Both regions are experiencing rapid growth in the health and lifestyle industries, and having a presence there means we can work even more closely with our clients to deliver campaigns that drive real impact. Our team is excited to help brands in these markets ‘Dare to be Different’ and achieve standout results.”
With its headquarters in Salford Quays, Manchester, K2L now operates on three continents, offering clients an end-to-end service across branding, website development, digital and social media marketing.
This international expansion positions the agency to build stronger partnerships with ambitious health, lifestyle, and supplements brands worldwide.
