Manchester’s Fabric Analytics, a leading analytics and CRO agency, has been named an official Google Analytics Tag Management Partner – one of only 25 such partner agencies in the UK.
The new partnership “solidifies Fabric’s position as a trusted provider of advanced Google Analytics Tag Manager (GTM) services alongside it’s already coveted Google Analytics 4 (GA4) solutions,” helping businesses across the UK and beyond make data-driven decisions that drive performance and growth.
Fabric has developed a reputation for offering top-tier GTM understanding alongside GA4 audits, configurations, and conversion rate optimisation (CRO) strategies tailored to its clients’ needs. With this Google Analytics Tag Manager status, the agency is set to provide even more value, leveraging enhanced tools and insights from Google to help brands maximise their data strategies.
As a Google Tag Manager Partner, Fabric now offers exclusive access to advanced training, support, and features that benefit clients working with GA4 and the wider Google ecosystem.
Ric Riley, tech lead and co-founder of Fabric Analytics, said: “We’re proud to have earned this recognition — it’s a major milestone that reflects our team’s deep expertise with the Google Marketing Platform. This partnership opens up even more opportunities to support our clients and help them unlock the full potential of their data.”
Daniel Wigley, managing director and another co-founder of Fabric Analytics, added: “We’re here to take on the ‘big agencies’, we’ve just focused on clients, solutions and people, not margins. We’re serious about investing in the best solutions for clients and this recognition from Google reinforces that.”
Fabric works with a wide range of clients, including leading brands such as Oak Furniture Land, Adanola, The Works, Sweaty Betty, Castore, Freemans, Card Factory and Astrid & Miyu, providing them with actionable insights and expert guidance on their digital analytics strategies.
This Google recognition comes on the back of five new hires into the business, growing the team to 20 within just 2.5 years of starting out in busieness.
