The UK’s Out of Home (OOH) advertising market recorded revenues of £644.9m in the first half of 2025, according to new figures from industry trade body Outsmart.
According to the figures it represents a marginal 0.2% dip year on year overall. Digital OOH grew by 0.3% while classic formats fell 1.3%, leaving digital’s share unchanged at 66%.
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Q2 2025 revenues stood at £350.4m, down 1.2% compared with Q2 2024. Digital dropped 0.7% and classic 2.2%, though digital maintained a 67% share. Q1 had posted 1% growth year on year.
Justin Cochrane, Chair of Outsmart, said the results highlighted the sector’s ability to withstand wider pressures: “The figures reflect Out of Home’s resilience in a period of economic uncertainty. Whilst we’ve seen a short term focus across the media market recently, Out of Home continues to be uniquely placed to deliver on advertisers real world needs as confidence grows.”
Andy Lobo, Director at PwC, added: “While there have been some broader macroeconomic headwinds for the industry to contend with, UK OOH has continued to be resilient. Investments in OOH infrastructure, particularly in digital and programmatic, will help to drive growth moving forward.”
