Adam Frisby, the fashion entrepreneur founder of doomed Manchester fast fashion etailer In The Style, has opened up on his time with the erstwhile ecommerce giant in the latest episode of Paul C Brunson’s We Need to Talk podcast.
In The Style reached a £100m+ valuation when it listed on AIM in its heyday, but it was ultimately bought out of administration by Alps Sourcing Ltd in Altrincham on for just £220k after a protracted decline.
In the podcast, Frisby speaks out for the first time about the rise and fall of his fashion empire. From launching with just £1,000 and packing orders in his bedroom, to working with celebrity collaborators like Charlotte Crosby and Stacey Solomon, Frisby built one of the UK’s most recognisable fashion brands. But behind the success was a story of hidden scars, resilience, and starting over.
In his most personal interview yet, Adam reveals why he walked away from In The Style, the multi-million-pound court case that nearly broke him, and how the pressure of running a public company pushed him to the edge. He also opens up about being kicked out of his mum’s house at 15, hiding his sexuality and the shame he carried for years, and the moment he nearly got pulled into a world of crime before choosing a different path.
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Intriguingly, Frisby has previously claimed that he had recorded in the hope it would allow him to “share his truth,” but said that the endeavour had been “silenced.”
The “silencing” appears not to have spread to Brunson’s podcast, produced bt Steven Bartlett’s Flight Studio, and in the course of the show, Frisby and Brunson touch on:
- The childhood trauma and rejection he hid for years
- How In The Style became a fashion empire – and what went wrong
- The £100m court case that left him at rock bottom
- Why he surrendered everything to start again
- How surrogacy is helping him become the dad he always needed – Frisby and partner Jamie Corbett recently revealed that they are expecting a surrogate child.
