Manchester-based B2B marketing agency noticed. has unveiled its new Creative Account-Based Marketing (Creative ABM) service, designed to help brands stand out in an increasingly noisy marketplace.
The launch addresses a common challenge facing B2B businesses, namely that many brands rely on high-volume, impersonal prospecting that damages brand perception while others try to create brand-led campaigns that usually fail to generate meaningful sales pipeline.
Creative ABM bridges the gap by delivering bold, brand-led campaigns that also drive targeted, high-value sales conversations.
Leveraging over three years of content and creative expertise, noticed. is reimagining a decades-old ABM approach with a creative edge. The new offer was developed with strategic input from long-term advisors Dom McGregor and Stephen Kenwright, both playing key roles in shaping the service.
READ MORE: Insightful hiring spree brings boost to North East market research firm
The launch also coincides with a major brand refresh to better align with the agency’s future direction.
Niall Ratcliffe, CEO and co-founder of noticed., said: “AI is making it easier than ever to produce marketing at scale, and easier than ever for everything to look and sound the same. The brands that will win in this era won’t be the ones fastest to automate. They’ll be the ones with original, creative ideas that spark genuine attention. Creative ABM is our answer to that. It combines the precision and measurability of ABM with creativity that builds brand equity and opens doors sales teams could never reach through cold outreach alone. If B2B wants to escape the race to the bottom, it needs to get braver – and that’s exactly what we’re helping our clients do.”
To accompany the launch, the agency’s founders Morgan and Niall Ratcliffe have published an essay explaining the approach and its track record for major brands.
Noticed. was founded around for years ago by the Ratcliffe Brothers, which was also the agency’s initial, somewhat uninspiring name. Its client list includes the likes of the NHS and Ibiza’s Ocean Beach and in 2024 the agency generated over £4m in attributable annual revenue for clients. Social Chain founder McGregor came on board as an advisor for the 2024 rebrand to noticed. And earlier this year the agency moved its HQ into the offices of McGregor’s Fearless Adventures.
