Aubergine has launched a specialist fulfilment service to mail out bespoke influencer kits, press packs, retail samplers and buyer mailers.
Working out of a 30,000sq ft studio in Leeds, the PR agency has come up with the service after growing demand from consumer brands for “more thoughtful and visual unboxing experiences.”
Co-founders, Verity Clark and Emma Gardner explained that it would offer end-to-end support from strategy through to design and delivery.
“As campaigns continue to evolve towards more tangible, experience-led formats, our brand new PR Fulfilment Studio positions fulfilment not as a back-end function but as a critical part of storytelling and brand building,” said Verity Clarke, co-founder and director at Aubergine.
READ MORE – How I Became: Emma Gardner, co-founder and director, Aubergine
The agency has already worked in impact mailers and kits for brands including Harewood Christmas Boxes, Axis Biotix Gut Health Kits and Hoopsy Mindful Fertility Kits.
The PR Fulfilment Studio will be offered as a standalone service and an add-on to existing creative PR and influencer campaigns.
