The Oasis Live ’25 Tour, which kicked off in Cardiff on 4 July and continued with gigs in Manchester, London, Edinburgh and Dublin, and marks the band’s first performances since 2009, is sending shockwaves through UK retail, with Britpop inspired clothing and merch seeing a sales spike unheard of since the height of Cool Britannia in the nineties.
New analysis from North East ecommerce provider Visualsoft shows dramatic spikes in online searches for Britpop-inspired clothing, accessories and merchandise, as fans channel the Gallagher brothers’ iconic style.
Between May and July 2025, searches for “Oasis” rose by 790% compared to last year “Oasis t-shirt” searches are up 527% over the same period, while interest in “Gallagher brothers” climbed 93%.
More generally, “bucket hat” searches surged with a 175% increase year-on-year for July. “Parka jacket” searches trebled, despite the recent heat waves and an uncharacteristically balmy summer this year, reflecting the coat’s link to the band’s look.
Former Manchester City kit sponsor Kappa, a brand rarely seen since the nineties and City’s controversial ‘laser blue’ kit, saw searches rocket +1,967%, while searches for Pretty Green, Liam’s own fashion brand, leapt +156%
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Festival fashion has seen a boost in tandem with the bands outdoor shows too, with the term “festival” enjoying more than 100% year-on-year growth for most months since May – up 121% in July – boosted by both Oasis and other major music events like Glastonbury and Reading & Leeds. In contrast, “retro” fashion searches fell 39% in July compared to last year.
Jenna Pollard, senior analyst at Visualsoft said: “The Oasis reunion has brought the sound, spirit and style of the Britpop era roaring back. From parkas to bucket hats and brands like Pretty Green, fans aren’t just buying tickets – they’re buying into the look. The data shows just how quickly music can reshape retail trends.”
With the tour set to continue across Europe, the Americas, Asia and Australia, the ripple effect on retail is expected to follow the band’s global schedule, making Oasis one of 2025’s biggest cultural and commercial catalysts.
