The former Editor of The Times and Sunday Times Scotland has joined Edinburgh-based communications and culture agency To Be Continued… as a consultant.
With a journalism career spanning more than 30 years, , Magnus Llewellin becomes part of To Be Continued…’s network of external consultants. He will work with agency founders Debbie and Jim Byers, their account team, and other consultants including author and journalist Elle Tucker, and former Financial Times editor John Hatfield.
READ MORE: Radio Scotland legend returns to airwaves following successful cancer treatment
The appointment comes as the agency launches Storytelling for the AI Age – a new strategic package aimed at helping leaders amplify corporate messaging through the voices of respected speakers, journalists and communications professionals.
“I’ve worked with Magnus for over two decades and have always admired his editorial integrity and journalistic instincts,” said Debbie Byers, co-founder of To Be Continued…. “He brings a journalistic rigour that is needed more than ever in our storytelling approach. His sharp editorial instinct and commitment to uncovering truth aligns perfectly with our mission to create communications that matter.”
Llewellin said: “It’s never been more important to get back to proper investigative journalism – finding the real stories that matter and giving them the depth they deserve. I’m excited to bring that ethos into the world of corporate storytelling, working with a team who truly understand how to make communication resonate in an age of increasing complexity and technological change.”
To Be Continued… was launched earlier this year through the merger of Beeline PR and its sister company, the speaker agency Speaker Buzz. The agency works with purpose-led businesses and organisations, with clients including Dentons, Artisanal Spirits Company and The Scotch Malt Whisky Society.
