Greggs and KFC have teamed up to create the “culinary crossover of the century” in the form of a sausage roll drenched in gravy. – a combination that will be no stranger to any self-respecting Northerner with a pack of Greggs in the freezer and a tub of Bisto in the cupboard.
The high street food giants have worked together for the first time to offer the Greggs sausage roll with KFC gravy, claiming it is the “mash-up the nation’s been craving” and “seriously flavoursome”.
The brands said the alliance was inspired by the news that Britons consume 15,000 litres of KFC gravy and more than one million Greggs sausage rolls every day over the past year.
They will taking the new combination on a three-day tour from Thursday, starting out in London on August 7, followed by handing out free sausage roll/gravy combos in Manchester on August 8 and Greggs’ Newcastle hometown on August 9.
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A sharing bucket including six Greggs sausage rolls and a large tub of KFC gravy will also be available for £10 on Friday August 15 and Saturday August 16 through Uber Eats in London, Manchester, Newcastle and Birmingham.
KFC brand manager Phoebe Syms said: “At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans.
“In fact, it was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs and unite our iconic gravy with their iconic sausage rolls.
“Now we’re joining forces for just a few days to give the people a taste of what they really want … it’s time for gravy to meet pastry. You’re welcome.”
Fiona Mills, brand communications lead at Greggs, added: “With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we’ve always known our sausage rolls are a true British icon. And why not pair one icon with another?
“We can’t wait to see what Greggs and KFC fans make of our latest partnership. We’re sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket.”
The tour will stop at London’s Southbank Centre on Thursday, followed by Manchester’s Cathedral Gardens on Friday and then Newcastle’s Times Square, all between 12pm and 5pm, with supplies available on a first come, first served basis.
