Manchester-based PR, communications and brand engagement agency People of Prominence has announced eight new client partnerships spanning social media, technology, entrepreneurship, charity and broadcasting.
Founded by former BBC producer Edwin Buckley, People of Prominence provides PR, strategic communications, stakeholder engagement and brand partnership services to individuals, businesses and non-profits across the UK.
The latest signings include Survivor UK winner and TikTok creator Matthew Haywood; Gogglebox star and hairdressing entrepreneur Daniel Lustig-Webb; tech consultant and physicist Varvara Semenova and Nicky Wake, serial entrepreneur and founder of Don’t Panic Events, Chapter 2, WidowsFire, SoberLove and and SoberAF.
Also joining the agency’s growing portfolio are Sosa Henkoma, a nationally recognised speaker and media commentator on youth exploitation; Ilja Abbattista, an award-winning campaigner and survivor-advocate tackling modern slavery; chef and food entrepreneur Thu Nguyen, founder of Yorkshire’s Vietnamese food venture Da Lat Corner and military history charity Legasee Educational Trust.
Edwin Buckley, founder and managing director of People of Prominence, said: “We’re proud to be working with such a dynamic and inspiring group of individuals and organisations, from digital creators and thought leaders, to grassroots campaigners, chefs, charities and tech innovators. This new wave of clients reflects exactly what PoP is about, elevating important voices, building meaningful brands, and delivering ethical, creative and impactful communications that drive change, connection and growth.”
The new clients bring a wealth of accomplishments and influence across their fields. Haywood has built a substantial Gen Z audience on TikTok with over 247,000 followers, sharing content that combines adventure and the outdoors with authentic life reflections. Meanwhile, Lustig-Webb has combined his Gogglebox fame with regular charity work and a successful chain of hair salons, establishing himself as a notable entrepreneur in the hair industry.
Wake has transformed personal experiences of widowhood, grief and addiction into positive social impact by launching a range of tech businesses, and has also ran global events company Don’t Panic Events for 20 years. Semenova is an Amazon Web Services consultant and physicist recognised for her expertise in AI, cloud architecture, and STEM advocacy for women.
Campaigners Henkoma and Abbattista bring deep expertise and lived experience in youth justice and modern slavery, with extensive media coverage and leadership roles in their fields. Chef Nguyen’s Da Lat Corner has rapidly gained attention for authentic Vietnamese cuisine in Yorkshire, whilst Legasee Educational Trust is preserving and sharing the largest filmed archive of UK military veteran stories, partnering with schools and organisations nationwide.
The new clients join a portfolio which People of Prominence has been working with since launch. These include building consultancy Fourth Wall, podcaster and All Aboard ADHD founder Claire Quigley Ward, travel journalist and broadcaster Phoebe Smith, The Great British Sewing Bee winner Luke-Matthew Iveson, and more.
