Newcastle-based e-commerce digital marketing agency WE-COM has appointed James Mechan as its strategy & delivery director.
WE-COM was officially launched last month by founder and experienced agency leader Tom Etherington, and Mechan joins as the first member of the team to oversee client strategies and performance.
He will also develop how the business delivers multichannel solutions with its model built around a core team of senior marketers and an external community of specialist freelancers.
Mechan has a wealth of experience in SEO and digital marketing, having spent 10 years at agencies in Newcastle and Leeds, including Silverbean, iProspect and Home (now IMA), and the last three years as a self-employed consultant.
Mechan said: “I couldn’t be more excited to be joining the business and helping to build it from the ground up. The opportunity to take the lead on transformative digital strategies that put customers – not channels – at the heart fits really well with what I’ve always tried to do.
“Tom is also someone that I have had the pleasure of working with in the past, and the opportunity to team up with him again was one I simply couldn’t pass up.”
WE-COM founder Etherington added: “James couldn’t be a better fit for the business, and I’m so glad that our paths have crossed again at an ideal time. He understands the challenges that we’re looking to solve really well, and there’s a huge amount of value that he will be able to add given his wide range of experience with e-commerce businesses across agencies, freelancing, and consulting.”
Etherington, a former board director of Evolved, spent almost 7 years at the agency, starting out as head of search before becoming managing director and later chief marketing and revenue officer. He set up “purpose-built” ecommerce digital marketing agency WE-COM promising “direct access to senior marketers and channel experts through a combination of a core team and a community of specialist freelancers.”
WE-COM works with national and international clients across multichannel strategy and delivery, focusing in particular on organic search, as well as paid search, email, and social.
