Tom Etherington a former board director of Evolved has set up a “purpose-built” ecommerce digital marketing agency in Newcastle.
WE-COM officially launches this month, having quietly picked up work with national and international retailers across organic and paid search, marketplaces and email.
Etherington explained that the company would provide “direct access to senior marketers and channel experts through a combination of a core team and a community of specialist freelancers.”
“As more agencies have specialised, e-commerce businesses have been left with the choice of hiring multiple agencies or freelancers within different channels or building an in-house team to try and cover as much as possible,” he continued.
“It’s not only expensive, time-consuming, and inefficient, it also creates big gaps and fragmented strategies that don’t align with how customers actually behave and shop online.
“We want to partner with clients and their in-house teams across wider strategies and channels to provide experienced specialists who can work directly on solving their biggest challenges. Our model doesn’t come with the same limitations and constraints of building services within the agency, so solutions can be as unique as the challenges our clients face.”
Etherington spent almost 7 years at Evolved, starting out as Head of Search before becoming Managing Director and later Chief Marketing and Revenue Officer.
