Channel 4 has appointed the former Head of Digital Banking at Virgin Money to head up its streaming operation.
Ruth Brougham will be based in its Leeds office and have the newly created role of Streaming Business Director.
Part of the broadcaster’s Executive Team, she’ll report directly to Chief Operating Officer Jonathan Allan.
“Ruth will play a vital role in driving our transformation into Britain’s first public service streamer,” he said.
“She will focus on a wide range of streaming initiatives, developing our platforms and working alongside our content, marketing, data, technology and commercial teams to super-charge our streaming efforts into the future.”
She will work closely with Kiran Nataraja, who, in her recently expanded role as Director of Streaming & Content Strategy, has editorial leadership of Channel 4 streaming.
“I am delighted to be joining Channel 4, an incredible, purpose-led business, at a time when the focus on digital channels is so critical,” said Brougham.
“I am excited to be part of delivering the Fast Forward strategy and to help shape the future of Channel 4.”
