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ProlificTop50integratedagenciesfinalA big welcome to the 2016 edition of the Prolific North Top 50 Integrated Agencies, the definitive list of the North’s leading advertising, marketing, integrated, sales and communications agencies.

Once again, this initiative is published in association with Better Placed and is supported by Mustard Research.

The Top 50 Integrated Agencies initiative complements Prolific North’s other definitive rankings of the region’s leading PR Agencies, Digital Agencies, Top 100 Brands and Top In-house Communicators.

Unlike most agency rankings, the Prolific North ranking is wholly independent and is anchored on financial information taken from Companies House, supplemented by additional information provided by an overwhelming majority of the agencies contacted.

BetterPlacedAgencyThe ranking is predicated on a formula which examines a variety of factors including shareholder funds and/or balance sheets, turnover, pre-tax profits and headcount. Because roughly only one third of the agencies file full accounts (over £6.5m turnover), part of our agreement with companies providing confidential information is that we will not itemise or publicise their individual financials.

Agencies were not offered the option to be included or not.

This does mean that certain agencies may appear – usually – lower in the ranking than many observers might have expected but offering agencies the option to opt out rather than report on a one-off disappointing year would dilute the definitive nature of the list.

In total, we have engaged over 130 agencies and we would like to take this opportunity to thank all the agencies – whether they are included or not – for their time and attention in helping to create this unique financial snapshot of Northern marketing services excellence.

Mustard Research logo 2015.pngOnce again we would like to thank Better Placed for its support of this initiative.

Mustard Research managed and delivered the research, and we’d also like to thank the financial reporting company Fame BvD for providing a wealth of financial data to underpin the initiative. Any queries about the data used should be directed to Jo at jo.iaconianni@mustard-research.com.

For the fourth year running, McCann Manchester come out on top, ahead of Havas Lynx, which jumped two places from last year’s position.

Sheffield agency Jaywing retained third spot, with Home and WRG once again making up the top five.

Across the whole of the top 10, Yorkshire agencies take six places, with Manchester/Cheshire filling the other four.

Take a look at the full list below:

The Prolific North Top 50 Integrated Agencies 2016

Position 2016 Company name North of England office locations Staff Count 2016 Key Clients 2016
1 McCann Manchester Manchester 366 Aldi, Shire Pharmaceuticals, CrossCountry Trains, Harveys, Wyndham Vacation Rentals, Edinburgh Woollen Mill Group
2 Havas Lynx Manchester 230 Astra Zeneca, Astellas, Novartis, Johnson & Johnson, Teva Pharmaceuticals
3 Jaywing Sheffield 350 Irwin Mitchell, PepsiCo, Castrol BP, Jet2, first direct
4 Home Leeds 153 Jet2, ASDA, Principal Hayley Hotels, Medical Protection Society, Freemans
5 WRG Manchester 181 Wella, Ricoh, adidas, Chivas, Shell, EE
6 Intermarketing Leeds 146 adidas, Bupa Global, RSA, Parkdean, More Than
7 CreativeRace Leeds 171 ASDA, Greggs, DFS, Coral, Sofa workshop
8 Brass Leeds 83 First Direct, Haribo, Kellogg’s, Ribena, New Look
9 Momentum Instore Handforth 120 Sainsbury’s, Boots, L’Oréal, B&Q, Homebase
10 MB Advertising & Marketing Ltd Sheffield 67 Desira Motor Group, Drive Motor Group, Marshall Motor Group, Pentagon Motor Group, Robins & Day Ltd (Peugeot Motor Company)
11 Love Creative Manchester 60 Johnnie Walker, Haagen Dazs, N Brown, Umbro, Proctor & Gamble
12 Hangar Seven Macclesfield, Leeds and London 105 Tesco, DFS, Alliance Boots, Diageo, John Lewis Partnership
13 BJL Manchester 80 Asda, Ronseal, Subaru, Beaverbrooks, BASF
14 Media Agency Group Manchester 35 Jelly Belly UK, Liverpool John Lennon, Protyre, Curaprox, The palaces
15 Refinery Manchester 92 Manchester Arndale, Simply Be, Jacamo, Hillarys, Amplifon, Varta, Aldi, Akzo Nobel and City Electrical Factors
16 SteinIAS Bollington 65 Trelleborg Group, Juniper Networks, Ingredion, Samsung, Castrol AIME
17 Fresh Cheadle 97 Santander, M&S, Co-op, dfs
18 TBWA\Manchester Manchester 62 Smyths toys, rentalcars.com, mbna, Madame Tussauds
19 Elmwood Leeds 128 SSE, Chad valley, Morrisons, Royal Mail
20 Uniform Liverpool 46 The FA, Hounslow BC, Tate, amtico
21 Everything Different Newcastle 45 Carpetright, Redrow Homes, Barker & Stonehouse, Land Securities, L’Oreal
22 Gecko Leeds 35 Bupa, Grosvenor Casinos, Eurocamp, Enterprise Inns
23 FPP Newcastle and Leeds 30 Aral Foods, Braun, Kelloggss, Anchor, Coca Cola
24 The Hub Leeds 40 Strachan, Jackson Trophies
25 Workhouse Marketing Preston 38 Stax Trade Centres, British Ceramic Tile, Hempel Paints, Crown Paints, Wyndham
26 Live & Breathe Leeds 53 Jacob’s Creek, Wyevale Garden Centres, Morrissons, Peroni, Birds Eye
27 Propaganda Leeds 40 Ann Summers, Greggs, Seabrook, GHD, Habitat
28 Ilk Agency Leeds 36 Little Valley Brewery, Brewdog, CableCom, Asda, NHS
29 A&P Preston 49 DAF Trucks Ltd, Redrow Group, Furness Building Society, Princes Ltd, Veka plc
30 SLG Agency Manchester 42 Polypipe, Nuffield Health, SIG, Tempur Sealy, Kohler Rada
31 Delineo Manchester 39 The Co-op, Cantifix, Camps Solicitors, Admiral Taverns, Numero
32 Parker Design Northwich 31 AstraZeneca, Thomson Reuters, United Utilities, Sage, Exodus Travels Limited
33 Savvy Leeds 80 Adidas, Britvic, TalkTalk, Morrison’s, Kerry Foods
34 Uber Sheffield 25 tombola, The Perfume Shop, Lending Stream, BAFTA, PerfectHome
35 MC2 Manchester 37 Deloitte, NCC Group, Mondelez International, Bright Futures, Krispy Kreme
36 Creative Marketing Services Leeds 19 Adjustamatic. Braid, NHS, Network Rail, Arcadia
37 Cirrus Wilmslow 43 Booths, GMG, Redrow, Monarch, dwf
38 Photolink Manchester 75 Argos, Shop Direct, John Lewis, M&S and Tesco
39 Drummond Central Newcastle 33 bet365, Tor Coatings, MoneyGuru, AtomBe Modern
40 Turn Key Leeds 43 Depuy, Stelrad, Zorflex, Johnstones Paints
41 Dinosaur Manchester 23 WorldPay, Drontal, Co-op Bank, TfGM
42 Heckford Advertising Preston 45 Cruden, Wainhomes, Haven Funeral Services, Tomy, Galliford Try
43 Motionlab Preston 38 Furness College, Johnson Cleaners, Solidor, LiveLotto, FIT Show
44 driven Wilmslow 25 Provident Financial Group, webuyanycar.com, Blue Diamond Almond Growers, Go Outdoors, Dr Wolff
45 Bluestorm Hull 26 Hollands Pies, Hull College, Blackburn College, South Yorkshire Police
46 Clear Marketing Manchester 25 Brabners, K3 Retail, Lookers PLC, University of Salford
47 USP Creative Liverpool 24 Unilever, Curtins, Philips, CBRE, Peel
48 Oakbase Wilmslow 26 TJ Hughes, Bunzl Group, Meyer, Wincanton, Fox’s
49 One Manchester 38 United Utilities, Hoover, Euler Hermes, Knauf Insulation, Alstom
50 CBJWT Manchester 42 John West, Soreen, OnTheBeach, Magnet, Siemens

See our other definitive Top 50 rankings:

Prolific North Top 50 PR Agencies 2016

Prolific North Top 50 Digital Agencies 2016