A big welcome to the 2016 edition of the Prolific North Top 50 Integrated Agencies, the definitive list of the North’s leading advertising, marketing, integrated, sales and communications agencies.
Unlike most agency rankings, the Prolific North ranking is wholly independent and is anchored on financial information taken from Companies House, supplemented by additional information provided by an overwhelming majority of the agencies contacted.
The ranking is predicated on a formula which examines a variety of factors including shareholder funds and/or balance sheets, turnover, pre-tax profits and headcount. Because roughly only one third of the agencies file full accounts (over £6.5m turnover), part of our agreement with companies providing confidential information is that we will not itemise or publicise their individual financials.
Agencies were not offered the option to be included or not.
This does mean that certain agencies may appear – usually – lower in the ranking than many observers might have expected but offering agencies the option to opt out rather than report on a one-off disappointing year would dilute the definitive nature of the list.
In total, we have engaged over 130 agencies and we would like to take this opportunity to thank all the agencies – whether they are included or not – for their time and attention in helping to create this unique financial snapshot of Northern marketing services excellence.
Once again we would like to thank Better Placed for its support of this initiative.
Mustard Research managed and delivered the research, and we’d also like to thank the financial reporting company Fame BvD for providing a wealth of financial data to underpin the initiative. Any queries about the data used should be directed to Jo at firstname.lastname@example.org.
For the fourth year running, McCann Manchester come out on top, ahead of Havas Lynx, which jumped two places from last year’s position.
Sheffield agency Jaywing retained third spot, with Home and WRG once again making up the top five.
The Prolific North Top 50 Integrated Agencies 2016
|Position 2016||Company name||North of England office locations||Staff Count 2016||Key Clients 2016|
|1||McCann Manchester||Manchester||366||Aldi, Shire Pharmaceuticals, CrossCountry Trains, Harveys, Wyndham Vacation Rentals, Edinburgh Woollen Mill Group|
|2||Havas Lynx||Manchester||230||Astra Zeneca, Astellas, Novartis, Johnson & Johnson, Teva Pharmaceuticals|
|3||Jaywing||Sheffield||350||Irwin Mitchell, PepsiCo, Castrol BP, Jet2, first direct|
|4||Home||Leeds||153||Jet2, ASDA, Principal Hayley Hotels, Medical Protection Society, Freemans|
|5||WRG||Manchester||181||Wella, Ricoh, adidas, Chivas, Shell, EE|
|6||Intermarketing||Leeds||146||adidas, Bupa Global, RSA, Parkdean, More Than|
|7||CreativeRace||Leeds||171||ASDA, Greggs, DFS, Coral, Sofa workshop|
|8||Brass||Leeds||83||First Direct, Haribo, Kellogg’s, Ribena, New Look|
|9||Momentum Instore||Handforth||120||Sainsbury’s, Boots, L’Oréal, B&Q, Homebase|
|10||MB Advertising & Marketing Ltd||Sheffield||67||Desira Motor Group, Drive Motor Group, Marshall Motor Group, Pentagon Motor Group, Robins & Day Ltd (Peugeot Motor Company)|
|11||Love Creative||Manchester||60||Johnnie Walker, Haagen Dazs, N Brown, Umbro, Proctor & Gamble|
|12||Hangar Seven||Macclesfield, Leeds and London||105||Tesco, DFS, Alliance Boots, Diageo, John Lewis Partnership|
|13||BJL||Manchester||80||Asda, Ronseal, Subaru, Beaverbrooks, BASF|
|14||Media Agency Group||Manchester||35||Jelly Belly UK, Liverpool John Lennon, Protyre, Curaprox, The palaces|
|15||Refinery||Manchester||92||Manchester Arndale, Simply Be, Jacamo, Hillarys, Amplifon, Varta, Aldi, Akzo Nobel and City Electrical Factors|
|16||SteinIAS||Bollington||65||Trelleborg Group, Juniper Networks, Ingredion, Samsung, Castrol AIME|
|17||Fresh||Cheadle||97||Santander, M&S, Co-op, dfs|
|18||TBWA\Manchester||Manchester||62||Smyths toys, rentalcars.com, mbna, Madame Tussauds|
|19||Elmwood||Leeds||128||SSE, Chad valley, Morrisons, Royal Mail|
|20||Uniform||Liverpool||46||The FA, Hounslow BC, Tate, amtico|
|21||Everything Different||Newcastle||45||Carpetright, Redrow Homes, Barker & Stonehouse, Land Securities, LOreal|
|22||Gecko||Leeds||35||Bupa, Grosvenor Casinos, Eurocamp, Enterprise Inns|
|23||FPP||Newcastle and Leeds||30||Aral Foods, Braun, Kelloggss, Anchor, Coca Cola|
|24||The Hub||Leeds||40||Strachan, Jackson Trophies|
|25||Workhouse Marketing||Preston||38||Stax Trade Centres, British Ceramic Tile, Hempel Paints, Crown Paints, Wyndham|
|26||Live & Breathe||Leeds||53||Jacob’s Creek, Wyevale Garden Centres, Morrissons, Peroni, Birds Eye|
|27||Propaganda||Leeds||40||Ann Summers, Greggs, Seabrook, GHD, Habitat|
|28||Ilk Agency||Leeds||36||Little Valley Brewery, Brewdog, CableCom, Asda, NHS|
|29||A&P||Preston||49||DAF Trucks Ltd, Redrow Group, Furness Building Society, Princes Ltd, Veka plc|
|30||SLG Agency||Manchester||42||Polypipe, Nuffield Health, SIG, Tempur Sealy, Kohler Rada|
|31||Delineo||Manchester||39||The Co-op, Cantifix, Camps Solicitors, Admiral Taverns, Numero|
|32||Parker Design||Northwich||31||AstraZeneca, Thomson Reuters, United Utilities, Sage, Exodus Travels Limited|
|33||Savvy||Leeds||80||Adidas, Britvic, TalkTalk, Morrisons, Kerry Foods|
|34||Uber||Sheffield||25||tombola, The Perfume Shop, Lending Stream, BAFTA, PerfectHome|
|35||MC2||Manchester||37||Deloitte, NCC Group, Mondelez International, Bright Futures, Krispy Kreme|
|36||Creative Marketing Services||Leeds||19||Adjustamatic. Braid, NHS, Network Rail, Arcadia|
|37||Cirrus||Wilmslow||43||Booths, GMG, Redrow, Monarch, dwf|
|38||Photolink||Manchester||75||Argos, Shop Direct, John Lewis, M&S and Tesco|
|39||Drummond Central||Newcastle||33||bet365, Tor Coatings, MoneyGuru, AtomBe Modern|
|40||Turn Key||Leeds||43||Depuy, Stelrad, Zorflex, Johnstones Paints|
|41||Dinosaur||Manchester||23||WorldPay, Drontal, Co-op Bank, TfGM|
|42||Heckford Advertising||Preston||45||Cruden, Wainhomes, Haven Funeral Services, Tomy, Galliford Try|
|43||Motionlab||Preston||38||Furness College, Johnson Cleaners, Solidor, LiveLotto, FIT Show|
|44||driven||Wilmslow||25||Provident Financial Group, webuyanycar.com, Blue Diamond Almond Growers, Go Outdoors, Dr Wolff|
|45||Bluestorm||Hull||26||Hollands Pies, Hull College, Blackburn College, South Yorkshire Police|
|46||Clear Marketing||Manchester||25||Brabners, K3 Retail, Lookers PLC, University of Salford|
|47||USP Creative||Liverpool||24||Unilever, Curtins, Philips, CBRE, Peel|
|48||Oakbase||Wilmslow||26||TJ Hughes, Bunzl Group, Meyer, Wincanton, Fox’s|
|49||One||Manchester||38||United Utilities, Hoover, Euler Hermes, Knauf Insulation, Alstom|
|50||CBJWT||Manchester||42||John West, Soreen, OnTheBeach, Magnet, Siemens|
See our other definitive Top 50 rankings: