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The Prolific North Top 50 Integrated Agencies 2023

Here is Prolific North's Top 50 Integrated Agencies list for 2023, the benchmark ranking for the North's top performing agencies.

If you are on a mobile device, simply swipe the table left and right to view all of the columns.

Ranking ↕Previous ↕Company ↕Private/Group ↕Location ↕Headcount ↕Key clients ↕
13Havas Lynx GroupHavas Health & You Global NetworkManchester417Sanofi, AstraZeneca, UCB, Pfizer, GSK
22McCann ManchesterInterpublic GroupManchester365Aldi (UK & Ireland), HSL, Matalan, Smyths Toys, Miller Homes
31IMA HOMEAdvantage Smollan GroupLeeds326adidas, Jet2, Dr Oetker, Hisense, Mars
45The Creative Engagement GroupInizioManchester235AstraZeneca, Roche, Google, BBC, HSBC
54APS GroupPrivateCheadle Heath625Ford, Royal London Group, Northern Rail, Department for International Trade, British Heart Foundation
619JaywingPublic (AIM)Sheffield245Castrol, HSBC, ADT, First Direct, Euro Car Parts
79MB Advertising & MarketingMB Group (UK) LtdSheffield59Drive Vauxhall, Inchcape, Marshall Motor Group, Motus, Robins & Day
88Drummond CentralPrivateNewcastle Upon Tyne49bet365, Greggs, Triumph, NHS, TOR
97Love CreativePrivateManchester72LVMH, Beam Suntory, Haagen-Dazs, Penfolds, Laithwaites
1011Stein IASMSQ PartnersBollington64Juniper Networks, Deloitte, Lexmark, Hyland
1113Media Agency GroupPrivateManchester28Sykes Holiday Cottages, Fiverr, Indeed Flex, Isabel Marant, Knowsley Safari Park
12-ArmstrongB2BPrivateChester50Encirc, Kawneer, Knauf Ceilings, Bucher Municipal, Sorg
1316Ear to the GroundPrivateManchester72PlayStation, Sony, New Balance, The Coca-Cola Company, Therabody Global
1418RefineryPrivateManchester58AKZO NOBEL, East of England Co-op, Energizer, Siemens, Chervon Group
1523Live & BreathePrivateLeeds58Morrisons, Carlsberg, Epson, Dufry/World Duty Free, Nestle
16-The&Partnership-Salford56TalkTalk, TalkTalk Business, TransPennine Express, Transpennine Route Upgrade, Shout85258
1720PropagandaPrivateLeeds50Endless, GenM, TVS, Baird Group, Clipper
1822Fox AgencyPrivateLeeds60Alcatel-Lucent Enterprise, Delphi Technologies, BOBST, Arcwide
1939One AgencyPrivateManchester45Charlotte Tilbury, Footasylum, Pension Bee, Suit Direct and Dodl (AJ Bell)
2028ZutPrivateLiverpool / Manchester30Liverpool Football Club, Betfred, Hilltop, English Football League, The Jockey Club
2140TrunkBBIPrivateCheshire / Manchester / Leeds68General Electric Healthcare, Greene King, Gallagher, Jack Daniels, Halfords
2230PonderosaPart of the Audience Collective GroupLeeds50Hisense, Morrisons, Quorn, KCOM, The Real Yorkshire Pudding Co
2326Workhouse MarketingPrivatePreston33Stax Trade Centres, Crown Paints, Topps Tiles, Peldon Rose, Hempel
24-Creative Content Works-Manchester31John Lewis, JD Sport, Next, Kingfisher (B&Q), Dreams
2535CreativeRacePrivateLeeds50ASDA, Greggs, Northern Rail, Majestic Wines, Irwin Mitchell
2631BoutiquePrivateLeeds28Hammonds, Best Heating, Costcutter, Protein Works, Tiger Sheds
2757Ride ShotgunPrivateSheffield / Leeds30PepsiCo, HSBC, Homebase, PZ Cussons Beauty, Premier Foods
28-Soap MediaPrivatePreston / Manchester28Centre of Excellence, Diversey, Emerson Group, Nettitude, Omnicell
2924UniformPrivateLiverpool52Primark, Ideal Standard, Amtico, BIG Architects, Canary Wharf Group
3027Aire GlobalPrivateLeeds / Manchester80AB InBev, Aldi, Kellogg's, Quorn, Unilever
31-WebmartPrivateSouth Yorkshire12East of England Co-op, Benenden Health, Wiltshire Farm Foods, Donald Russell, Nisbets
3234DinosaurPrivateManchester21Silentnight, Bupa, The Co-operative Bank, Brother, Marriott
33-HUBPrivateLeeds40CareCo, Booker, La Redoute, Kingswood Corporation, Somfy
3451DrivenPrivateWilmslow20AA, carshop, Crown Paints, Go Outdoors, Poundland
3515Born UglyPrivateLeeds56Carlsberg, Alpro, Joii, Macallan, Amstel
3637DS.EMOTIONPrivateLeeds28Get Living, CBRE, Renaker, Genr8, The View from The Shard
3748Heckford AdvertisingPrivatePreston31Priestley College, Wainhomes, Sandcastle, Vimto, Tomy
3825FPPPrivateNewcastle / Leeds49Rowntrees, Ferrero Rocher, Anchor Foods, Quorn
3932ilkPrivateLeeds27Generation Logistics, Barratt Developments, ABP, Visit Leeds, Sport England
4036Alchemy MediaPrivateHarrogate13Boost Drinks Ltd, Arco, Dusk Retail, My Expert Midwife, Swift Leisure, Fleetcor
4143Seventy7PrivateManchester35Carrier, PartyLite, Ego Shoes, Tom Ford
4238GeckoPrivateLeeds56Volkswagen, Grosvenor Casinos, EuroCamp, Peninsula, Mecca Bingo
4368Über AgencyPrivateSheffield15Tombola, BOXT, Wavin, Care Fertility, Webro
4445CravensPrivateNewcastle31Parkdean Resorts, William Hill, First Bus, Rugby League World Cup, The Q Hotels Collection
4546AgentPrivateLiverpool / Manchester39NWBLT, RHA, United Utilities, and Crown Commercial Services
4647SLG AgencyPrivateManchester22Customade Group, Genuit PLC, Siderise, Brett Landscaping, Velux
4750BluestormPrivateHull24AAK, Yorkshire Water, AstraZeneca, Humberside Police and Crime Commissioner, Bishop Burton College
4833TBWA\MCRPrivateManchester43Legoland Parks, Merlin Entertainments Group, David Lloyd, Pizza Hut, Jacamo and Remington
49-Punch CreativePrivateWest Yorkshire24Dunkin, ForHousing, Splendid Hospitality Group, Rosemont Pharmaceuticals, VISUFarma UK.
5084One Day AgencyPrivateManchester10Raventos Codorniu, Jordan Tourism Board, UNiDAYS, DPD Group, Verifone

We collaborated with our independent research partners Mustard to independently compile the list. Data for the ranking is based on numerous factors including balance sheets, turnover, headcount and pre-tax profit, confirmed directly with companies alongside publicly available information at Companies House.

Despite a turbulent time for the economy and a cost of living crisis to boot, there’s no slowing down for the integrated agencies on the ranking this year.

There have been some real movers and shakers, with a new number one this year, impressive climbers and new entrants making it into the top 10 too. A massive well done to everyone on the list!

Summary

We have a new number one integrated agency in the North! Havas Lynx Group has muscled its way up from third place in 2022 to take the coveted top spot this year.

There has been a bit of shuffling between the top three agencies, with IMA HOME moving to third place and McCann Manchester retaining its position in second place.

The Creative Engagement Group has climbed up to fourth place, switching with APS Groupwhich now holds the fifth spot.

There have been some impressive climbers too. Jaywing has catapulted into this year’s top 10, up from 19th place in 2022 to take the sixth spot this year.

Regionally, the top 10 is a mixed bag. Greater Manchester holds five of the leading 10 places in the ranking, with Leeds, Sheffield and Newcastle widely represented. Overall, Greater Manchester agencies comprise 42% of the whole list (21 agencies), while 30% of the list hail from Leeds (15 agencies).

This year’s list features some remarkable climbers. Congratulations to One Agency for climbing an incredible 20 spots to number 19, TrunkBBI has jumped 19 places up to 21st position and Ponderosa has risen eight spots to 22nd place.

Further very special mentions should also go to Ride Shotgun (27th) for jumping 30 places and Driven (34th) for rising up the ladder by 17 spots.

A range of new entries and returning names have made it into the ranking – with The&Partnership (16th), Creative Content Works (24th), Soap Media (28th) and Hub (33rd) listed in the Top 50 for the first time.

Make sure you join in the conversation on social media using the hashtag #PNTop50.

Research Partner Mustard