The first Prolific North training session was a great success yesterday with a packed out room keen to learn how to optimise links and campaigns.
With old practices in PR regularly becoming outdated, the session focused on how PR agencies can use a variety of tools to really drive results, by satisfying what media companies are after whilst also working effectively with Google’s rules.
Laura Crimmons, Founder of Silverthorn Agency, took the training session which was attended by copywriters, marketers and PR professionals from both in-house staff and agencies.
