From the pings of push notifications to persistent marketing emails – brands are continuously trying to break down barriers online to connect with customers. But could a human hologram be all it takes? The founder of York-based tech firm 2mee seems to think so.
2mee, a direct hologram messaging platform, works with brands, businesses and agencies to boost customer engagement through the world of augmented reality (AR).
“How do you break through the lock screen of a phone or a website? We’ve had 25 years of email marketing, websites, SMS, display ads and social algorithms bombarding us,” James Riley, CEO and co-founder of 2mee, told Prolific North.
As it is becoming increasingly difficult “to be heard in an extremely noisy world” in the evolving digital landscape, he said this is where 2mee aims to step in.
Already working with the likes of Racing TV, Betfred and Queens Park Rangers football club, the firm’s patented technology is designed to allow businesses to send human hologram messages directly to customers, to connect on a “human level”.
“Sending people as messages to create and engage your audience and stakeholders is super powerful,” he said. “We’re all evolved for that face-to-face communication, we look for a face, we find a face and we engage with a face.”
Originally from Birmingham, Riley has a background in web development, initially moving to study at university in Huddersfield then onwards to Italy to build a website for the European University Institute.
