Leeds-based global creative agency, IMA, is expanding its reach in the Middle East with the opening of a new office in Dubai.
A member of The Smollan Group, IMA’s Dubai office will be led by Ross Adam, newly appointed MD of MENA. Adam brings 20 years of experience in sports retail and fashion marketing to the table, having previously worked with brands including Umbro, Nike, Canada Goose, and The North Face. In his new role, he will oversee growth of the IMA brand in the region, expand its client base, and explore new sector opportunities.
The initial team combines local hires with transfers from IMA’s UK offices. Leveraging deep-rooted expertise in retail and integrated campaigns, IMA Dubai will provide brands in the MENA region with world-class insights and creativity tailored to local audiences.
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To strengthen its local knowledge, IMA has partnered with marketing agency Born28, combining regional insights with IMA’s global experience and network.
The new office follows the recent rebrand for the global agency, centred on a revitalised mission to “create connections people buy,” and joins IMA’s seven other territories, employing around 300 specialists globally.
James Henry, CEO at IMA, said: “This expansion marks an exciting milestone in our global growth. Establishing a presence in Dubai, a hub of innovation and international business, allows us to partner with leading brands across the Middle East. By combining strategy, bold creative thinking, flawless execution, and collaboration, we aim to deliver campaigns that create lasting value and measurable business impact.”
Ross Adam, MD MENA, added: “Opening in Dubai reflects IMA’s forward-thinking approach. In a competitive landscape where many agencies overlook regional investment, we are committed to building local expertise from the ground up. I’m excited to lead the Dubai team, working with our extensive network and delivering campaigns that resonate across the region.”
