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York indie produces VR experience for Yorkshire Air Ambulance

Air Ambulance

Yorkshire Air Ambulance has commissioned York-based broadcast indie Air Television to give viewers a virtual reality experience of flying in one of its helicopters.

The footage is already being used as an awareness and fund-raising tool by the charity. Using special VR headsets, viewers are able to become a paramedic setting off on a mission or a patient being transferred to hospital.

They see what it’s like to be sat in the aircraft cockpit approaching the landing pad of one of the region’s major trauma centres.

There will also be an immersive tour of Yorkshire Air Ambulance’s air support unit at Nostell, near Wakefield, and more sequences are planned.

Abby Barmby, Director of Marketing and Communications for Yorkshire Air Ambulance, said: “By embracing this innovative technology we can engage with existing and potential supporters in a very different way, to give them a better understanding of the life-saving work we do and how their money is spent.

“We hope initially that the headsets will be taken to events and presentations to give people a powerful and novel insight into the life-saving work we do. 

“We are looking for other companies who would be willing to support this project with either donations of VR equipment or sponsorship towards it, so we had more sets available for use.  If anyone is interested, please do get in touch with us for a chat.

“We are not currently aware of any other air ambulance charity that is doing this and, looking forward, we are exploring other potential uses, such as training and education, which is very exciting.”

Air Television series producer Matt Richards added: “Descending into the heart of Leeds in VR is almost as dramatic as doing it for real. Viewers can turn their heads to see tower cranes and high-rise blocks sliding past, see pedestrians staring up or watch and listen as the pilot talks us through the touchdown on the Leeds General Infirmary’s rooftop helipad.

“This is really exciting technology and we are delighted to be breaking new ground with Yorkshire Air Ambulance in this innovative way. The charity is fabulous to work with and have been very keen to explore with us what can be achieved using this evolving immersive technology.”

The 360-degree footage can be watched on a smart phone or tablet, but the special VR headsets – which have been donated by a charity supporter.

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