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YFM increases Wooshii investment to £7.95m


YFM Equity Partners’ (YFM) has brought its investment in Manchester-registered Wooshii, which provides video content and software tools to big names across various global industry sectors to £7.95m since it initially invested in 2019.

Founded by CEO Fergus Dyer-Smith, Wooshii is a video production agency using technology to manage a global network of creative professionals. Wooshii has grown rapidly in recent years, capitalising on the increasing demand for rapidly produced digital content. As well as its Manchester base, the company operates European and North American regional HQs in London and Los Angeles and has the capacity to create video anywhere in the world, in any format, by using a network of thousands of production teams across the globe.

YFM’s latest investment will underpin Wooshii’s expansion into the US market, which now accounts for over 50 per cent of its revenue, and the rollout of its newly developed video insight software, which provides unparalleled depths of information into the ever-growing asset repository of video content held within multinational organisations.

Since YFM’s original 2019 investment Wooshii has recorded average YOY revenue growth of over 50 per cent and the business continues to expand its suite of blue-chip clients, which includes Amazon, Thermo Fischer, IQVIA and ALJ.

Nick Holt, Portfolio Director at YFM said “Our latest investment will enable Wooshi to expand its US operation and rollout its innovative video insight software, both of which have the potential to scale the business even more rapidly.”

Fergus Dyer-Smith, founder and CEO of Wooshii added: “Video continues to grow as business functions increasingly turn to the format to engage customers, staff and stakeholders. This investment allows us to accelerate our expansion into customers and further place our technology-enabled service at the core of a customers video operations.”

This marks the latest investment by YFM into its diverse portfolio of tech businesses, which also includes data transformation software company, Matillion, contract management software provider, Summize, and innovation intelligence provider, Vypr.

YFM typically invests £2m to £10m into businesses with strong growth potential through a regional network of offices in Leeds, Manchester, London, Reading and Birmingham. It recently celebrated 40 years of investing experience, and remains committed to fuelling the development of established business throughout the UK regions.

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