Leeds-based agency Woven has become strategic brand partner for Lakeland.
The brand engagement agency won a competitive pitch to further enhance the famous retail, digital and catalogue brand.
Mark Robinson, Woven’s creative director, said: “It’s a great win for us, as it’s seen us win out over some of the country’s biggest agencies.
“We’ve loved getting stuck into the Lakeland brand, working hand-in-hand with them to uncover their challenges and propose exciting ways forward.
“It’s been a great collaborative project so far, and we can’t wait to see our plans come to life over the coming months.”
Scott Jefferson, Lakeland’s marketing director, added: “Woven has brought both a deeply analytical and highly creative approach to our brand strategy. They’ve taken the time to truly understand our audience, our brand and our ambitions. Working together, we know Lakeland has an exciting future ahead of it.”
