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Wolfenden lands luxury care home digital brief

Luxury care expert Danforth Care has appointed Wolfenden to elevate the brand’s awareness across key locations nationwide after opening six new luxury care homes this year with nine more planned in the next two years.

Leeds-based Wolfenden’s multichannel strategy for the care provider spans paid search, SEO and digital PR, and will strive to increase visibility of Danforth Care amongst relevant audiences as each new home opens.

Operating seven luxury care homes across the UK, currently within Yorkshire, Lincolnshire, Derbyshire, Lancashire and East Anglia, Danforth Care makes the appointment as it looks to expand nationwide. Wolfenden was selected as digital marketing partner following a competitive pitch process on the strength of the agency’s professional and personal experience with the care industry.

Kate Desmond, managing director at Danforth Care, said: “We pride ourselves on the strong focus we put on the happiness, safety and needs of our residents and we want to be able to offer this high quality of care to even more people across the country. It was important to us to partner with an agency who understood this as a core part of Danforth Care’s identity and could put this message at the heart of our online presence, and that’s what we found in the Wolfenden team.

“Wolfenden has strong experience within our industry which was important to us as it’s integral to understand the unique emotional, financial and health needs of our audience to serve them the best content for their stage in their care journey. On top of that, with an ambitious period of growth continuing for Danforth Care, we wanted to work with an agency who had a collaborative and flexible approach to digital strategy which would align with our business direction and who we would enjoy working with.”

Daisy Wolfenden, MD at Wolfenden, added: “We love to partner with businesses and teams whose values align with our own, so of course, we’re thrilled to work with Danforth Care as they continue bringing industry-leading quality care to those in need nationwide. We’re excited to support future care home launches and elevate Danforth Care’s position in the market in the months to come.”

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