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WilsonCooke partners with Clarity to launch SportsBreaks


Manchester travel firm, Clarity, has hired former members of the Thomas Cook Sports travel management team to create a new consumer-facing platform.

Working with brand, digital and marketing agency WilsonCooke, it’s launching This will be aimed at supporters, offering ticket and travel packages.

It comes following the collapse of Thomas Cook Sport in September last year.

“This is an exciting project for us as we have the opportunity to partner up with Clarity on, and support across Branding, System Development and Performance Marketing, which is what we do best,” explained Mark Law, Managing Director at WilsonCooke. 

“We worked with Thomas Cook Sport for over 14 years, underpinning their system development back in 2005, and supporting them up until this year. Over the last four years, we have also looked after all of their digital marketing and worked alongside them in securing year on year growth throughout that period. To launch this new partnership with Clarity Sports is very fitting as it gives us the chance to put all of our hard work and past experience towards something new and exciting.”

Clarity’s sports division is led by Rob Slawson, who was previously the Head of the Thomas Cook Sport.

“In a matter of weeks, we’ve created a new business division within the wider Clarity business and it was essential we partnered with trusted specialists on specific parts of the project. WilsonCooke were the obvious choice for us after years of quality collaboration with our team. They’ve helped us to really accelerate our goals on the project,” he said.

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