Home improvement retailer, Wickes, has signed a contract extension with Summit.
The 3 year deal with the Hull-based performance marketing agency covers full-service management across paid media, organic search and affiliates.
Summit started working with Wickes 2 year ago.
Already one of its biggest partnerships, this new deal means Summit will be working across the company’s digital activity.
“After two great years of delivering strong digital growth, working in partnership with Summit, we’re absolutely delighted to have extended our relationship across paid, organic and affiliates for another three years,” said Gary Kibble, Chief Marketing Officer at Wickes.
“Summit’s focus on the customer and genuine commitment to collaboration really align with the Wickes ethos and values. Summit’s ability to exploit opportunities and innovation within the digital market to drive sales and ROI has helped our partnership deliver industry-leading results.”
Wickes will also be rolling out Summit’s ecommerce technology platform, Productcaster – including FeedManager, ProductMaximiser and ProductTester.
READ MORE – Billion pounds of sales for Productcaster
This, it said, would provide the retailers with feed optimisation, visibility insights and experimentation tools to improve efficiency and scale across Google Shopping and other digital channels.
“I’m incredibly proud of the partnership we have with Wickes and the work we have done in the last two years,” added Martin Corcoran, CEO of Summit and Productcaster.
“Agreeing a new three year extension is a real show of faith in Summit’s ability to drive performance but also a reflection on our specialism in retail, proprietary Productcaster technology and our mindset to go above and beyond for clients. I love the fact we’re seen as a competitive advantage in a tough retail market and can’t wait to see what we can do in our next three years together.”
