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West Yorkshire agency triples size of C suite team


Two senior team members at full service digital marketing agency, Xpand, have been promoted to heads of department.

Danni Johnson, previously digital marketing manager at the Saltaire agency has been promoted to head of digital marketing, whilst Simon Patchett, previously operations manager, has been promoted to head of operations.

Both promotions are the result of a successful internal management development programme which both Johnson and Patchett embarked on in 2021 having shown their leadership potential during the covid-19 lockdown.

As the new head of digital marketing, Johnson will be responsible for developing and managing all clients’ marketing strategies and supporting the digital marketing teams with the implementation of these strategies, as well as overseeing the agency’s own marketing efforts.

She said: “A lot has happened in such a short space of time, including a global pandemic kicking off during my 5th month of working at Xpand. But, I’ve learnt so much because regardless of the circumstances, Jag [Panesar, founder] has continued to support our development. I look forward to 2023 and cannot wait to see where we can take Xpand together.”

Patchett, has been with the agency for seven years during which he has developed the agency’s internal workflows to ensure efficiency and introduced various technologies to improve procedure and project management. He will continue to make strategic decisions about the firm’s operations and systems, as well as taking charge of process development across all departments.

He said: “During my time at Xpand, I’ve been fortunate to lead projects that have directly impacted how the business works from both a systems and a people perspective. As head of operations, I’m looking forward to further developing how we operate as a business and making sure we are creating an impact for clients, as efficiently as possible.”

Founder and director Panesar added: “In the time that both Danni and Simon have been part of the agency, they’ve achieved some amazing results – both personally and in the business. People need to feel valued no matter what they do. These promotions were not only the next step in their career, but also a reward for their efforts at Xpand. They also signal to other employees that we are committed to helping them develop and progress through the ranks.”

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