Vypr appoints CEO

Manchester product intelligence platform, Vypr, has appointed a new Chief Executive.

Chris Williams, who’s been Chief Financial Officer at the tech company for the last 2 years will be stepping up to the role.

“Vypr is in a nascent market which is growing very quickly, driven by the superior outcomes when consumer insight is used in the product development process,” explained Chair, Richard Law.

“Vypr with its world class team and technology is positioning itself to lead in this market and I’m delighted to announce Chris Williams’ promotion to CEO at this important time for the business.”

Williams joined Vypr from Legal Marketing Services (LMS) in 2021, prior to that he was CFO at MoneyPlus Group.

While he’s been at the company, it has trebled revenues – since YFM Equity Partners invested in 2021.

 “I’m proud to lead such a high calibre and driven team. Our significant growth, superior retention rates and high scoring NPS results prove we have the right product in a rapidly growing market and I am truly excited by the opportunity to lead our sector,”he stated.

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