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Co-op exec named Chief Product Officer at Vypr


Adam Warburton, the former Chief Product Officer at Co-op, has moved to product intelligence platform, Vypr.

He joins the Manchester tech firm after almost 6 years at the Co-op, most recently as Chief Product Officer, he’s also held senior roles at Asda and Travelex.

His job will be to grow and evolve the company’s platform and consumer app.

“I’ve admired the Vypr team and its vision to help brands develop better products through rapid consumer insight,” he explained.

“There has never been a more important time to understand shoppers’ shifting needs and attitudes, Vypr is perfectly placed to deliver this insight, fast and often.”

Vypr is aimed at marketers, category teams, product developers, and retailers. It says that its platform can enable companies to test product propositions with its community of 1000s of consumers via smartphones and get results “in hours.”

It’s used by brands including Marks & Spencer, Leon and Ella’s Kitchen.

“We are delighted to bring Adam into the Vypr team as we continue strengthening the consumer insight we offer to our clients,” added Vypr CEO Kevin Baldwin.

“Adam’s outstanding experience and industry knowledge will inform our product roadmap and help us to attract the best talent to our product team.”

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