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Visualsoft scores with Burnley FC partnership

Burnley FC has partnered with Visualsoft to enhance its ecommerce operations.

The club, which returns to the Premier League this weekend also wanted to transform its  online customer experience.

Visualsoft designed and built the site, to offer “seamless browsing, navigation and payment processes.” The agency also sought to increase engagement and interaction to drive further sales.

“We are over the moon to partner with such an iconic and legendary club like Burnley FC and support its mission in providing an exceptional online experience for its fans,” said Antony Hoyland, VP of Business Development at Visualsoft.

“We’re committed to helping businesses thrive in the digital landscape, and we’re looking forward to seeing what comes next for this historic but forward-thinking and innovative football club.”

The club will also be hoping for an ecommerce boost through the new Sky documentary, Mission to Burnley, plus new American investors, the former NFL star, JJ Watt and ex-US midfielder, Kealia Watt.

“We have only scratched the surface and are already working to release further upgrades to the site including more personalised shopping experiences for international fans,” added Burnley FC’s Director of Strategy, Hamish Wilson.

“Our aim is to double our online sales and have 50% of overall retail sales come from the eCommerce platform. Visualsoft has already delivered improvements that bring Burnley FC closer to these ambitious targets, and we’re actively working on further developments to achieve these goals.”

The Clarets, which kick off their campaign against Manchester City tomorrow night, have also announced Rapidz as their new blockchain partner.

“Being a Singapore-found fintech Company and having experienced first-hand the excitement and global reach of English football through previous sponsorships and other engagements, we are absolutely thrilled to establish this unique partnership with Burnley FC!” said Panos Pavlakis, Head of Business Development & Strategic Partnerships of Rapidz.

“In this current full digitalised landscape where innovation and technological advancement are needed, it is very thrilling to forge this partnership with a like-minded and ambitious football club!

“With Rapidz standing at the forefront of fintech innovation connecting sport fans and blockchain enthusiasts through our cutting-edge Web3 consumer App, we look forward to working closely with the Clarets to bring new, exciting, and engaging digital offerings to the fans!”

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