A campaign for ‘the soul of the North’ has achieved the best performing results of the last 12 months for one of the North West’s largest media groups.
Kenyons worked with Reach Solutions to deploy the activity as part of a successful place marketing campaign for Wigan Council, celebrating Wigan Borough as a leading visitor destination in the North West.
The print and digital campaign was commissioned and deployed across Reach Solutions’ relevant channels, where the campaign achieved the best results of any campaign Reach had run in the previous 12 months.