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Viewers Glued to the screen with new ads for Patient Claim Line

Glued Films

Full service video production company Glued Films has delivered a series of TV adverts for Patient Claim Line.

The Altrincham-based company teamed up with The Garden Creative to produce ads for the medical negligence company, which is part of Fletchers Solicitors. 

This involved shooting four 20-second TV adverts over two days – one in the studio and the other on location in Knutsford, Cheshire.

Andy Rowbotham, head of creative at The Garden Creative, said: “All persons injury ads go for the kitchen sink approach, and list every aspect of the service. We decided to focus on getting our audience to decide to take action and find out for sure if they had a claim. 

“Our new proposition for Patient Claim Line going forward is ‘Know for sure’, and the new TV ads kick off a whole new multi channel campaign in support of this.

“We came up with the idea of freezing a moment in time, and chose a pretty unique and ambitious effect for the execution of the storyboards. Glued really delivered – once again. These ads really stretched us all, and the end results were stunning. 

“There was a huge amount to shoot in two days, and the guys really pulled out all the stops.”

Edward Davis, Managing Director of Glued Films, added: ”This was a fantastic production for us to work on. Our partnership with Fletchers Solicitors and The Garden Creative is well established, this means we can put forward even more ambitious production ideas, to help them bring their concepts to life.”

Patient Claim Lines marketing director Alex Kenny said: “The final adverts looked beautiful. We are very confident that these ads will help us elevate the brand to a new level, and cement our position as market leader”.

The adverts have been running nationally since the beginning of March. 

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