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Velstar wins competitive pitch for AAB


Fashion retailer, AAB, has appointed Velstar to overhaul its ecommerce operations, following a 3-way pitch.

Velstar, which has offices in Liverpool and Manchester will move the modest fashion firm onto the Shopify Plus platform.

“The opportunity to work with Aab and update how they manage their online business is an incredible win for the agency. The move to a Shopify Plus platform provides the business with the flexibility to grow the number of its sites in line with their growth ambitions,” said Dan Sheard, Velstar Managing Director.

“While Shopify might be perceived as a platform for small independent start-ups, this launch proves it works for bigger brands too. We would recommend that any etailer doing £5m+ in sales or looking at a site migration, due to upcoming Magneto upgrades, considers moving their store onto Shopify Plus.”

AAB was established to “fill the void” experienced by Muslim women looking to maintain their traditional modest fashion tastes while wearing on-trend, stylish clothing.

“We had a very positive experience working with Velstar on our website replatform from Magento 2 to Shopify Plus,” explained Altaf Alim, Commerical Director at AAB.

“Having been let down by other agencies in the past, it was refreshing to work with Velstar who delivered the website to spec, our exacting standards and crucially on time and within budget.”

Velstar has also announced the appointment of a Senior Growth Strategist. Hannah Clark, who joins from AZoNetwork will be responsible for driving growth at the agency.

 “I’m really excited to be joining Velstar. What sets them apart is their truly innovative and creative approach to ecommerce, this shows not just in their work, but the results they gain. They are client-focused and all about delivering value, which made the decision to join the team even easier,” she said.

“With the pandemic accelerating a shift in ecommerce by 5 years, it’s never been more important that retailers have a strong online presence and I’m looking forward to sharing my experience with clients of Velstar and helping them achieve their business goals.”

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